Who we are & why we do it.
Sam here. Welcome to my adolescent daydream, ELK. Since I was a kid, I have LOVED fashion and dressing up. I grew up sewing along side my mom, making clothes for my American Girl Dolls with scraps of fabric and things I found around the house. As I got older, I convinced myself that a job in the fashion industry was too far fetched and I would never make it. I graduated High School and jumped right into the world of medicine (so opposite, I know). After 2 years at the University of Utah, I had a moment of ‘what will my life be like in 5 years?’ my answer to myself? ‘it will be fine’. Fine. FINE? No way. I did not want my life to just be FINE. I wanted excitement, adventure and creativity. I took the next semester off and went to find myself in Europe with my best friend for a month. That experience solidified my undying love for fashion.
In 2017, I had been working for a company of my dreams but something was missing. I wanted to be my own boss. That’s when ELK was born. I started ELK with a friend of mine and our mission was, and continues to be, a way to bring inspiration and opportunities to our fellow creatives. We wanted ELK to be a hub for all things artistic and inspiring. We also aspire to educate and bring awareness to the dirty side of the industry.
Here at ELK, we hope to inspire you to express yourself in whatever way feels right to you. We aim to bring you a place that you can shop with a good conscious, knowing every product is ethically produced and high in quality. We want to bring you a space that welcomes you and inspires you.
We aim to inspire and be inspired.
With that, I hope you love this little baby of mine [elk].